Who are you and how long have you been part of the Grüner Strom Label e.V. team?
Melanie, 28, coffee lover, yogi and happy about spontaneous get-togethers in the coffee kitchen. I've been part of the great team at the association for almost five years now - I started straight after my studies and came to stay.
How did you decide to work for Grüner Strom Label e.V.?
For me, a fulfilling job depends on two things: a supportive team with strong values and exciting content with impact. I found both at Grüner Strom Label e.V. straight after finishing my studies.
During my studies of Communication and Media Management & Marketing, I was able to get to know many industries and fields of work in student jobs. I found that I always had that "nay-saying" feeling after every job. Not because there weren't interesting companies and nice people there, but because I often lacked the long-term impact and the "why". The experiences I had made added up to one wish for my time after graduation: a small company and content with meaning.
What exactly do you do at Grüner Strom Label e.V.?
I manage the communications and marketing department and also work on other association projects, for example in relation to the strategic development of the association.
How can sustainability be communicated credibly?
First banal, but absolutely elementary tip from me: Only communicate what you really mean. After all, beautifully painted marketing promises based on hot air don't help anyone - least of all the environment.
Secondly, pick up your target group exactly where they are. The best example: green electricity - a complex topic and difficult to explain. With these and similar products, it is important to illustrate the added value briefly and simply and to communicate not just for a target group, but with it.
Last but not least: Enjoy communicating the topic and admit to yourself and your organization that sustainability is a broad field and that perfection cannot be achieved directly at every level.
What do your friends say when you tell them that you work at Grüner Strom Label e.V.?
They say: Cool and exciting. And the classic: Is my electricity tariff the right one?
What motivates you in your work?
I'll keep it short and sweet: appreciation, diversity, meaning.
