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Picture of various tall office buildings in the evening with illuminated windows, in front of them the logos of LVM-Versicherung and Grüner Strom Label e.V.
LVM now also purchases certified green electricity. (Photo: LVM Versicherung/HG Esch)
Eco is not only possible for food, fashion and transport, but also for insurance companies: LVM, one of the largest insurers in Germany, will be sourcing green electricity with the Grüner Strom-Label from 2024, thus making an important contribution to the energy transition.

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"Switch to 100 percent certified green electricity by 2025" - that's what the sustainability report of Münster-based insurer LVM says. Now this path has been started: Starting in 2024, LVM will purchase genuine green electricity with the Grüner Strom-Label. The "Münster: LVM natürlich" tariff from Münster's municipal utility company guarantees 100 percent electricity from renewable energy sources as well as investments in the energy transition. All buildings on the LVM campus in Münster are powered by a significant proportion of regional green electricity.

"LVM is fully committed to green energy," says LVM sustainability expert Sibylle Seubert, describing the insurer's motivation. "We already cover 100 percent of our gas requirements via biogas. We want to achieve the same with electricity consumption," adds Sibylle Seubert. "At the same time, by focusing on domestic, renewable energy sources, we are contributing to the expansion of renewable energy capacities in Germany."

Green electricity directly from the region

About 20 percent of LVM's electricity needs can be met from a 1.7 MW rooftop photovoltaic system currently under construction in the Billerbecker Bauerschaft Beerlage, only about 25 kilometers from LVM's headquarters. The remaining demand is covered by German renewable power plant parks.

For Stadtwerke as an energy supplier, this type of cooperation with large business customers serves as a model: "Such regional green power agreements are always individually tailored to the needs of each side and cannot be copied. In this way, we bring together local electricity producers and consumers and also secure third-party investments in renewable energy plants in Münster and the Münsterland region," says Stadtwerke sales manager Özbay Özcan.

The investments in renewable energy plants and innovative energy transition projects by the energy supplier are the core criterion of the Grüner Strom-Label. Stadtwerke Münster, for example, has already been able to realize several projects through its certified tariffs, such as the expansion of heating networks. Learn more here: Transformation of Münster's heating networks - large-scale heat pump in the port power plant

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Together for the energy turnaround

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Melina Lukas, employee of Grüner Strom Label e.V.

Melina Lukas

Management consultant, green electricity certification

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Christian Knops

Head of Green Gas Certification, Managing Director kompass:grün
Consulting GmbH

Gruener-Strom employee-Nina

Nina Cernohorsky

Co-Head of Green Electricity Certification, Green Gas Certification Officer